Web portals are often seen as just an informational tool – a way to look up data or fill out forms. However, they are just as much of a communication resource as they are an operations tool. For example, tools like the HPS Message Player enable your staff to share important announcements and reminders with users in an efficient manner.

However, in order for any message to engage the reader and prompt a response, there are some important communication practices to keep in mind. Below are 3 key principles for effective communications and details of how the Message Player can support your team in attaining to them.