Health plan administrators can build member satisfaction by sending members preventative care reminders. And even better – administrators can send these proactive communications without spending excessive time doing so.
A 2024 study by J.D. Power revealed that plan members were dissatisfied with their health plan administrator due to poor communication.
The study then asked members what communications they wanted to get from their health plan. It found that: “…members who say they receive preventive service reminders at their preferred frequency report satisfaction scores 125 points higher than those who do not (647 vs. 522).” (Moling, Caitlin. “Poor Communication Fuels Health Plan Dissatisfaction.” Benefitspro.Com, BenefitsPro, 18 Apr. 2025)
Though creating and sending targeted healthcare reminders may sound time-consuming, it doesn’t have to be. By using HPS’ Preventative Care Reminders, the administrator’s portal automatically detects when a reminder is needed, sends it to the member, and tracks when the next reminder is needed.
Using the members’ claim data, the portal tracks how long it’s been since the member’s last preventative healthcare service. After a certain amount of time, the portal automatically emails the member reminding him to schedule his next provider visit.
Administrators can send Preventative Care Reminders for a variety of healthcare services, including colonoscopies, mammography, cancer screenings, or dental cleanings. For each type of notification, the administrator customizes the wording so the member knows what to do, how to find a provider, and even what to expect during the visit. These preventative healthcare reminders then automatically send and resend based on the time between a member’s healthcare visits.
Because of the built-in automation, sending of preventative service reminders is low-hanging fruit that each administrator can take advantage of.
Don’t let lack of Preventative Care Reminders keep your member satisfaction levels lower than they could be. Use them to keep your members informed, help them feel cared for, and to build your reputation as their health plan administrator.
Schedule a Demo to learn how to proactively communicate with your members through HPS’ Preventative Care Reminders.