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Marketing Support for Driving High Portal Use

Posted on by Jenny Wan
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Marketing Support for Driving High Portal Use

The true value of a portal comes from how heavily it is used. The stronger the portal utilization, the stronger your business efficiencies, productivity, and marketability will be.

As a result, beyond just providing web portals, Health Portal Solutions also creates private-labeled marketing materials clients can use to promote their portal and encourage logins.

These materials help clients roll out their portal for the first time, announce new features, remind users to log in, and build the value of their business offering.

HPS supports its clients with portal promotion in many ways, but here are just a few examples.


Marketing Training

Each client is equipped with the HPS Marketing Guide, which educates them about best-practices for promoting the portal and using the portal marketing materials we provide. The HPS Marketing Guide gives valuable insight about how to educate users about the portal, online enrollment, and other portal capabilities. It also includes customer service scripts, checklists, and reference information to help our clients answer questions from users.

Promotional Materials

Promoting the portal isn’t just a one-time task. To get users logging in regularly, they must be reminded regularly about what the portal offers and how it can benefit them. To support clients with this process, HPS provides several print and electronic materials clients can use to encourage frequent logins. These private-labeled materials include:

  1. Flyers
  2. Posters
  3. Email Campaigns
  4. Postcards
  5. Graphics
  6. Press Releases 
  7. Social Media Content
  8. Video Tutorials

HPS clients who use these promotional materials keep users engaged and logging in on a regular basis.

Helping Clients Sell

Because the portal builds the value of our clients’ business, HPS provides materials clients can use to promote the portal during their sales efforts. Whether it’s PowerPoint presentations, RFI and RFP responses, or portal descriptions for their own marketing materials, HPS clients are equipped to win new business and set themselves apart from the competition.


With solid portal technology and the resources to promote use of that technology, HPS clients drive high portal utilization and get a high return on their portal investment. Plus, by letting HPS prepare portal promotional materials, clients save their own time, money, and can promote their portal more quickly and easily.

To take advantage of this comprehensive solution for portal technology and marketing support, schedule a demo.

Schedule a Demo